Advertisement Writing Class 12

ADVERTISEMENT WRITING

Advertisement is a means/way to promote/announce /tell about property, vehicle, services and needs seeking attention of people on a common platform/media such as newspaper/magazine/internet, public places, billboards, etc.

Points to remember:

1. Word limit is 50.

2. Place it in a box.

3. Write a suitable title on the top and in the centre.

4. Keep it brief, concise and to the point.

5. Don’t frame sentences, include phrases,

6. Use proverbs, sayings, catchy slogans, headlines, etc.

7. Avoid articles, prepositions, helping verbs, connectors, etc.

8. Include all the necessary and relevant information.

Types :

1. Commercial

Ø Tuition / coaching / training centre / yoga / swimming classes

Ø Shops / outlets / showrooms / health & fitness centre / interior decoration

Ø Tours and travels

 

Features of Commercial Advertisements :

Ø It should look attractive with slogans or Catchy phrases

Ø Sketches or pictures are included

Ø It should have factual details in a clear and simple language & precise manner.

Ø Special offer, discount, and address for communication are provided.

SAMPLE

2. Classified

Ø To-let (Rent property)

Ø For sale / purchase (house, shop, motor vehicle)

Ø Situation vacant / Situation wanted

Ø Services available / Services wanted (maid, cook, driver, home tutor, nurse)

Ø Matrimonial

Ø Packers and movers

Ø Lost and found

Ø Accommodation wanted

 

Ø Features of Classified Advertisements:

Ø They are written in short catchy phrases, words and titles/headings.

Ø The language used is simple and formal.

Ø They are short, concise and to the point.

Ø All the relevant /required information is provided.

Ø Contact name and address is given.

Ø They are written in a box to attract attention.

 

Samples

Situation Vacant

A salesman post is vacant in a private company ‘Star Solutions’, Educational qualification – graduation, fluent in spoken English, good communication skills, pleasant personality, Salary – 5 L per annum

Contact : 9411xxxxxx

WANTED

Wanted a tutor to teach a girl of class XII in English. Ladies are preferred, with minimum five years’ experience of teaching CBSE syllabus. Evening time, Salary : 20 thousand per month.

Contact: 9810xxxxxx

House on Rent

Available on rent 2 BHK with an attached bath and a balcony, a newly built house in XYZ colony, ABC area. Newly painted, Car parking facility available. Expected rent Rs. 12000 - 15000 per month. Family preferred.

Contact number : XXXXXX1234