ADVERTISEMENT
WRITING
Advertisement is a means/way for the general masses to promote/announce /tell
about property, vehicle, services, needs or other information seeking attention of people on a
common platform/media such as newspaper, magazine, internet, public places, billboards,
etc.
Points to remember:
1. Word limit is 50.
2. Place it in a box.
3. Write a suitable title on the top and in the centre.
4. Keep it brief, concise and to the point.
5. Don’t frame sentences, include phrases,
6. Use proverbs, sayings, catchy slogans, headlines, etc.
7. Avoid articles, prepositions, helping verbs,
connectors, etc.
8. Include all the necessary and relevant information.
Types
:
1.
Commercial / Display
Ø Ø Leading manufacturers / companies / centres / establishments to advertise their products, services or events
Ø Tuition
/ coaching / training centre / yoga / swimming classes
Ø Shops
/ outlets / showrooms / health & fitness centre / interior decoration
Ø Tours
and travels
Features of Commercial Advertisements :
Ø Ø Attractive with slogans or Catchy phrases
Ø Sketches
or pictures are included
Ø Different
fonts can be used to make it look attractive.
Ø It
should have factual details in a clear & precise manner.
Ø Special
offer, discount, and address for communication are provided.
SAMPLE
Video on Invitation Writing
2.
Classified
Ø To-let
(Rent property)
Ø For
sale / purchase (house, shop, motor vehicle, furniture, other items)
Ø Situation
vacant / Situation wanted
Ø Placement Services
available / Services wanted (maid, cook, driver, home tutor, nurse)
Ø Matrimonial
Ø Packers
and movers
Ø Lost
and found
Ø Accommodation wanted
Ø Obituary
Ø Missing
(person, animal, documents)
Ø Educational
Ø Change
of name / address
Ø Features of Classified
Advertisements:
Ø They
are written in short catchy phrases, words and titles/headings.
Ø The
language used is simple and formal.
Ø They
are short, concise and to the point.
Ø All
the relevant /required information is provided.
Irrelevant and unimportant information is to be avoided.
Ø Contact
name and address is given.
Ø They
are written in a box to attract attention.
Samples
Situation Vacant
Situation vacant for a salesman in a private company ‘Star Solutions’, Educational qualification –
graduation, fluent in spoken English, good communication skills, pleasant
personality, Salary – 5 L per annum, walk in interview, Monday to Friday, 9 to 5 pm.
Contact : 9411xxxxxx
WANTED
Wanted a tutor to teach
a girl, class XII English. Ladies preferred, with minimum five years’
experience of teaching CBSE syllabus, good fluency in English speaking, evening time, Salary - 20 thousand per
month.
Contact: 9810xxxxxx
House on Rent
2 BHK available on rent, attached bath, a balcony, newly built house, newly painted, XYZ colony, ABC area, Car parking facility available. Expected rent Rs. 12000 - 15000 per month. Family preferred.
Contact
number : XXXXXX1234
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