Advertisement Writing Class 11

ADVERTISEMENT WRITING

Advertisement is a means/way for the general masses to promote/announce /tell about property, vehicle, services, needs or other information.

It aims to seek / attract the attention of people on a common platform/media such as newspaper, magazine, internet, public places, billboards, etc.

Points to remember:

1. Word limit is 50.

2. Place it in a box.

3. Write a suitable title/heading on the top and in the center.

4. Keep it brief, concise and to the point.

5. Don’t frame sentences, include phrases, avoid repetition.

6. Use proverbs, sayings, catchy slogans, headlines, etc.

7. Avoid articles, prepositions, helping verbs, connectors, etc.

8. Include all the necessary and relevant information, avoid unnecessary details.

9. Conclude with contact no, address and timing of availability (as required).

Categories / Types : 

1. Classifieds

2. Commercials (Display)

1. Classified Advertisements

Ø To-let (Rent property)

Ø For sale / purchase (house, shop, motor vehicle, furniture, other items)

Ø Situation vacant / Situation wanted

Ø Placement Services available/Services wanted (maid, cook, driver, tutor, nurse, etc.)

Ø Matrimonial (bride/groom)

Ø Packers and movers

    Tours and Travels

Ø Lost and found (documents, money, purse, etc.)

Ø Accommodation wanted (room, PG, etc.)

Ø Obituary (tribute to the dead) / In Remembrance (message for death anniversary)

Ø Missing (person, animal, pets)

Ø Educational (courses / classes)

Ø Change of name / address

 

Features of Classified Advertisements:

• They are written in short catchy phrases, words and clauses with title/heading.
• The language used should be simple, formal and appropriate as per the type.
• They are short, concise and to the point.
• All the relevant /required information Should be mentioned.
• Irrelevant and unimportant information is to be avoided.
• Contact name and address given should be used.
• They are written in a box to attract attention.
• Leave proper margin / space on all sides.
• The word limit is 50. Don't exceed the word limit.
• Entire advertisement should be written / completed on one single page.

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Marking Scheme:

Format - 1 mark

Content - 1 mark

Expression - 1 mark

Total - 3 marks (It may vary as per classes / boards / exams)

Samples

Situation Vacant

Situation vacant for a salesman in a private company ‘Star Solutions’, Educational qualification – graduation, fluent in spoken English, good communication skills, pleasant personality, Salary – 5 L per annum, walk in interview, Monday to Friday, 9 to 5 pm. Star Solutions, SEZ, Gurugram

Contact : 9411xxxxxx

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WANTED

Wanted a tutor to teach a girl, class XII English. Ladies preferred, with minimum five years’ experience of teaching CBSE syllabus, good fluency in English speaking, evening time, Salary - 5 thousand per month.

Contact: 9810xxxxxx

    For Sale

Newly bought HP Computer available for sale, model no IB-123 equipped with back-lit keyboard, wireless mouse with mouse pad, speakers in good conditions, windows 10 operating system, monitor with 21 inch display, functioning perfectly

Contact Sonam Gupta                                                                   Mobile - 9411xxxxxx

 

To Let

2 BHK available on rent, attached bath, kitchen, balcony, newly built, new painted, fully furnished, wood work in good condition, unhindered power supply, market nearby, metro at walk in distance, XYZ colony, Car parking facility available, Expected rent Rs. 12000 per month, Family preferred

Contact Mukesh Sharma                                                       Phone : XXXXXX1234

Practice Questions

 Q. You have recently passed B. Tech. (Electricals) from a prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement for the ‘Situation Wanted’ column of The Times of India in not more than 50 words.

SITUATION WANTED

A fresh B Tech graduate (Electricals) from IIT Indore with 8.5 CGPA seeking job in or around Delhi, 6 months experience of work at a private company, sound knowledge of computers, minimum salary expected ₹ 30,000.

Contact - ABC, 123, Gomti Nagar, New Delhi                       Phone – 8311xxxxxx

Q. You lost your briefcase while travelling in a bus. Write an advertisement to be published in the classified column of a newspaper describing the briefcase and the contents in not more than 50 words.

LOST

Lost my black Aristocrat briefcase on 6^th July 20xx in a private bus from Chandigarh to Delhi. It contained a pair of black trousers, two shirts, green file with important documents and Samsung mobile charger.                                                                         If found contact 9121xxxxxx

 

2. Commercials / Display

Ø   Leading manufacturers / companies / centres / establishments to advertise their products, services or events

Ø Tuition / coaching / training centre / yoga / swimming classes

Ø Shops / outlets / showrooms / health & fitness centre / interior decoration

Ø Tours and travels

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Features of Commercial Advertisements :

• Attractive with slogans, quotations or Catchy phrases should be used.
• Sketches or pictures are included.
• Different fonts can be used to make it look attractive.
• It should have factual details in a clear & precise manner.
• Special offers, discount, features and other details need to be included. 
• Contact number / address for communication should be mentioned.

SAMPLE

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